Print — Karen Hill Crowell

BEAUTY

Each is written from the POV of Macy’s Beauty Director, Elise Saetta. The books tap into our customers’ inner beauty-lover. We show her that Macy’s has all the same brands as our competitors, if not more. We are her beauty destination, complete with expert advice to teach her how to use our products and wear the latest trends.

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Valentine’s Day Campaign

“Gifts You’ll Love to Give” was a campaign inspired by the excitement and anticipation of giving. The campaign also emphasized Macy’s large assortment of gift options, but no matter who you’re shopping for Macy’s has the perfect gift. Another layer that gave a personal touch to the mailer was featuring real couples and telling snippets of their stories. '“Gifts You’ll Love to Give” was designed to be relatable, modern and a fresh new voice for Macy’s.

MEN’S READY TO WEAR

Men’s fashion at Macy’s is all about making him feel comfortable and knowing that, yes, he can be on-trend too. If he needs any help reaching his style goals, Macy’s Fashion Office is there to help with their top picks of the season.