BEAUTY
Macy’s Fragrance Destination
Wrote copy for the interactive online experience & quiz to educate the customer on fragrance 101, in addition to guiding them on how to build a “fragrance wardrobe.”
The sitelet has generated over $2.4 mil in sales & the quiz has been taken by over 200k customers.
Macy’s Skincare Solutions by Concern
Wrote copy for this experience which educates the customer on the type of skincare to look for based on their skin care concerns. The copy was leveraged to accompany an in-store fixture.
Macy’s Beauty Hub
Wrote copy for this “hub.” It houses all the editorial beauty content on Macy’s to give customers easy access to educational material while also creating a seamless shopping experience.
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READY TO WEAR
Macy’s Men’s Guide to Style
Wrote & strategized content for this sitelet experience that features styling tips & tutorials. The goal is to educate customers & allow them to make informed menswear purchases with confidence.
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